Dolce & Gabbana talk Madonna Fall 2010 Ad Campaign

The wonders of air-brushing brings you Madonna looking 30 again….
Madonna Dolce & Gabbana Fall 2010 ads luxe Italian housewife groceries son

Madonna once again playing a hot Italian mama for Dolce & Gabbana’s Fall 2010 campaign. Photo: Steven Klein

Fall 2010 marks the second season Madonna was chosen to star in Dolce & Gabbana‘s molto Italiano ads (check out the first batch from Spring 2010).

“We love Madonna, she is a true star, an icon loved by all generations!” Domenico Dolce, who served as the ad’s creative director alongside Stefano Gabbana, tells StyleList exclusively of the Italian-American entertainer. “It has been amazing for us to work with her on this ad campaign.”

Like last season, the new black-and-white images were shot by Steven Klein and feature the theme of the luxe Italian housewife, played by Madonna and inspired by Italian film siren Anna Magnani in the 1962 flick “Mamma Roma” — a favorite of both Madge and the designers.

Madonna Dolce & Gabbana Fall 2010 ads luxe Italian housewife skirt stitched granny

Madonna, playing an Italian housewife, gets tailored by granny. Photo: Steven Klein

The movie-still-like ads star Madonna as the ultimate family woman — albeit a very sexy one — playing with a chubby baby on a bed while dressed to the nines, eating Sunday lunch with her extended family, getting her skirt stitched up by her granny, sitting for a family portrait, holding a rooster, and walking home from the grocery store arm-in-arm with a teenage model playing her son.

The shots, taken in both Harlem, New York, and Milan in late April, are set to look like a nonspecific Italian city.

“Thanks to the great success the previous campaigns had, we really liked the idea, with this campaign, to tell a story,” Gabbana tells StyleList.

“We love the ‘domestic’ version of Madonna, it conveys the idea of a real and very human woman. With her and Steven Klein, we are now a team, and there is great understanding. Any time we work together, we share ideas. Madonna also actively participates in the decision-making process. When we are on set, there is a lot of work to do, but we try to also have some fun!”

Madonna Dolce & Gabbana Fall 2010 ads luxe Italian housewife Sunday lunch

What a family lunch looks like if your mom is Madonna and her closet is filled with Dolce & Gabbana. Photo: Steven Klein

“The atmosphere on set is very relaxed,” Dolce adds. “The sync among us is simply perfect.”

With that being said, fans should rest assured that this Italian threesome won’t be stopping their collaborations anytime soon.

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